As strange as they are, I admit it, I smile during the new Microsoft Seinfeld ads. For that, apparently, Microsoft deserves some props.
Thus the heart of the matter: The ads are not intended to sell Windows: They’re ads to sell The Windows Brand. Think of it as The Soul of Windows. If, by the end of this campaign, we only think of Microsoft as the company with the weird ads, then Microsoft will have saved Windows’ soul.
Ad #2. I love the dinner conversation. The grandmother is oddly appealing. Oh, and it’s wildly insulting to everyday people.
Wonder what the strategy is there?
I don’t particularly want to comment on the quality of the production here — MS clearly put some money into this concept, which I believe speaks for itself. But if you have to make something like this to sell the act of selling your products, is that a sign that your product has jumped the shark?
