A quick post and a tip today, and a letter to my friend Tony, a Flash guy.
Dear Tony,
I think about you often when I work on the web. It starts out fondly, and quickly turns to rage when my browser crashes thanks to over-abundance of Flash advertising which destroys my favorite sites. I think of you, Tony, because, since you’re a Flash developer, this experience makes me hate you, just a little bit. That’s why I’m writing to let you know about ClickToFlash.
I haven’t seen the Hero, and likely won’t get my hands on it for some time now. But judging by the videos in Joshua Topolsky’s review that hit today, I’m not in a hurry. And neither, as it would appear, is Flash:
So Flash is kind of a big deal on new smartphones. The iPhone doesn’t have it, the Pre doesn’t have it, BlackBerry devices don’t have it… but the Hero does. Unfortunately, in our testing, we found the inclusion actually hurts operation of the phone more than it helps. When browsing to a site heavy on Flash (there are many), the browser loading times were abysmal. Furthermore, trying to view videos in-window produced choppy, nearly unwatchable results. You may have a better experience with lighter kinds of content, but in our opinion the main reason to introduce Flash into a mobile environment is to allow for broader media viewing options, and in the current state of this Flash player, you’re not really going to get much mileage out of it.
Watch the video and see for yourself. Loading the Flash movie is an atrocious, fist-pounding experience, and while I thought Topolsky nailed the rest of the review, on this point he was far too gracious. Two things I take out of it:
1) If your customers are clamoring for a feature in a product which you know will deliver a maddening experience for them, don’t deliver the feature. There’s a reason the iPhone doesn’t have Flash. There’s a reason the Blackberry doesn’t have Flash. There’s a reason the Pre doesn’t have Flash. It’s because the experience is abysmal for users.
2) This is more of a damning review for Adobe than it is for HTC. It’s clearly tough to scale Flash down to mobile devices, but it’s been years now and the natives are moving passed “restless” and into resignation that they’ll never get Flash at all. Politics aside, maybe HTML5 is a better bet?
Had a meeting at a new agency today — 2Plural/evive. I don’t know what their name is, actually. The letterhead says evive, and looks cool as a palindrome, but the website is 2plural, as is the moniker on their cards. A bit of identity crisis there, about which I’m sure there is a good story.
On the flip side, Joe Klegseth (pres), Courtney LeBoeuf (account manager), and Stasia Brownell (project manager), appear to be quality people in a budding quality agency. If I was looking for agency marketing and branding assistance, this is a company looking to build and extend an already impressive reputation; I’d certainly give them a holler on the short list.
Check ‘em out. And thanks for the coffee and snacks!
Massive Friggin’ Annoyance Factor: All the niceties aside, why does every single marketing and branding agency have to lead with a completely bombastic Flash website? It’s heavy, ostentatious, pretentious, and it completely gets in the way of the message you’re trying to tell. 2Plural/evive is certainly not alone in this, they just come as the latest example of agentius adobus flashititus, an overwhelming need to prove to potential clients that you can deliver content in a medium that completely hides the fact that you have nothing of substance to say.
That, and if you try to visit the site in your iPhone, you’re plum out of luck.
