I triple-dog dare you to go into Barnes & Noble and not look at the Nook display. You won’t be able to do it. Though the device is all but sold out until early 2010, the monolithic in-store displays have fancy paper-cutouts in the shape of a Nook with features and specifications on them which I’m sure will be just fine wrapped and under the tree this Christmas, thank you very much.

The Nook (Technologizer’s great review here) is part of the latest gadget bubble to take hold of the elder and technorati set, the e-book reader. Like the Sony Reader and the Amazon Kindle before it, the Nook allows you to buy books from the Barnes & Nobel store, download them via 3g nearly instantly, and begin reading. The Nook brings not much to the discussion that the other two devices haven’t covered; E-Ink screen, fancy keyboard, books and newspapers. The killer features on the Nook that are supposed to wipe out the Sony and the Kindle are, well, two. Read more

From NPD this morning:

According to NPD MusicWatch, when it comes to the unit-sales volume of music sold at retail – including paid digital music downloads and CDs – Apple iTunes leads in the U.S. with 25 percent of music units sold, which is up from 21 percent in 2008 and 14 percent in 2007. Walmart (including Walmart, Walmart.com, Walmart Music Downloads) remains in second position with 14 percent of music volume sold at their stores and Web sites with Best Buy ranked third.

via Digital Music Increases Share of Overall Music Sales Volume in the U.S. .

This is where we are starting to see the trouble of Apple’s dominance in the market. Competition is important. Competition drives innovation. Apple, of all companies needs competitors. But the dominance in the market of iTunes and the iPod/iPhone is killing it. I want the Palm Pre to succeed on the merits. I want Amazon to be a killer digital music store (it’s on the way). I believe Apple’s products and store ecosystem are best-of-breed right now. But they can be beat. What is scaring me most about the current state of the digital music market is that before long, the most creative among us may just stop trying.

I just finished recording a great discussion for the soon-to-be-launched, if not long-awaited, OutsourcedCMO show in which we not so much dissect, as gloss over, Amazon.com’s retail reign in spite of economic turmoil. It’s an interesting discussion that spans the history of online direct selling, including the online cambrian era in which the first macroscopic retailers emerged from the boom/crash sludge, to the phanerozoic era, in which abundant online retail life exists and many such life forms are trying to figure out whether or not they should actually kill one another.

I, for one, don’t think that they should. Kill one another, that is.

Whatever does this have to do with Amazon and the Kindle?

The Kindle is a brilliant platform — right, I said it, it’s a platform — because it greases the skids on a whole category of products that Amazon already owns outright: books. They have boatloads of them. They are known for books. They’ve been doing books forever. And other than Google, there is no other company making such hay about making books available electronically. You can’t underestimate this point: There is no cognitive leap required to go from thinking about Amazon the book seller, to Amazon the ebook seller.

But, platform? According to NYTimes, Amazon is working on making the Kindle format open to mobiles.

“We are excited to make Kindle books available on a range of mobile phones,” said Drew Herdener, a spokesman for Amazon. “We are working on that now.”

If the Kindle initiative was about channel and platform development more than just unit sales, they succeeded on many fronts. First, the device ain’t bad to hold and look at. Second, they throw in absolutely sexy always-on wireless from Sprint bundled in the cost of the device. Third, they give you access to a massive library of content, including the web, with no real strings attached. It’s hard not to be sucked into the Kindle movement, even if you don’t actually own a Kindle.

And there’s the rub. Opening up the platform to iPhone, Android, BlackBerry, and so on, suddenly has greased the skids yet again, providing content to devices Amazon no longer has to support. Will Kindle on iPhone kill the Kindle device? Probably not, but who cares? Amazon has already won on the platform.