Color Sensitive Interactive Billboard from IBM
According to IBM, people are so swayed by color, they’re buy more stuff if their ads share a shade with your shirt.
The Future of Greed in America
I know, I must have been like this as a kid. I remember getting my first Yamaha B600 keyboard from Santa when I was a kid. I think I passed out. But take a look at what product scarcity has done to 50 kids on Christmas morning:
Terry Tate: Reading is Fundamental
Terry Tate: Reading Is Fundamental I share all the Terry Tate vids in my PR courses, but I hadn’t caught this new bit of Pain Train brilliance until just this morning. Hat trick to Dr. Island for the link!
Robert Palmer’s Really Interesting Point Regarding the New MS Ads
As strange as they are, I admit it, I smile during the new Microsoft Seinfeld ads. For that, apparently, Microsoft deserves some props. Thus the heart of the matter: The ads are not intended to sell Windows: They’re ads to sell The Windows Brand. Think of it as The Soul of Windows. If, by the [...]
Microsoft and Seinfeld: “New Family” Ad Goes Live
Ad #2. I love the dinner conversation. The grandmother is oddly appealing. Oh, and it’s wildly insulting to everyday people. Wonder what the strategy is there?
Microsoft’s Internal Vista Promo Video
I don’t particularly want to comment on the quality of the production here — MS clearly put some money into this concept, which I believe speaks for itself. But if you have to make something like this to sell the act of selling your products, is that a sign that your product has jumped the [...]
DeVry sponsors Webb Alert, shows big ed has nose for new media after all
One of my favorite podcasts is WebbAlert, a technology news show hosted by Morgan Webb, highlighting daily tech news and social media memes. It’s daily, no more than about six minutes per episode, and Webb does a good job of covering the geek news I need with a ripe sarcasm I crave. For the last [...]
Apple.com: Robert Lang profile “The Art and Science of Paper Folding”
My daughter Sophie is currently enrolled in a Chinese language immersion school. She’s in kindergarten now and her teachers have started introducing the kids to simple oragami projects for crafts time. Then, in a sweet bit of synchronicity, her godfather received a book on some creative origami projects that you can make out of dollar [...]
FM, Valleywag, Arrington, and Microsoft: A rose by any other name…
About two years ago, before I joined the communications department, we were approached by an agency pushing us to have their bloggers for hire go out and start blogging positive mojo about our then-new educational asset, Axia College. The original pitch was just that: bloggers, who aren’t our students, telling the blogosphere, MySpace-dom, Facebook-hood, and [...]
Why Apple’s iPhone Advertising Campaign is Mad Brilliant
On June 29th, Apple will launch their next great evolution. The iPhone will hit Apple and AT&T Wireless stores with great hoopla at 6:00 p.m. and the world market for handheld devices will change again. This is what Apple does — change market dynamics. But there’s raw beauty in the iPhone campaign that comes from [...]
