by Pete Wright
Facebook and Others Caught Sending User Data to Advertisers
Wow. Tough to say you really care about user privacy when you’re handing really private data over to advertisers. As an advertiser? I don’t even want this kind of information.
The Journal found that Facebook went farther than most in sharing identifiable data, by sending the username of the person clicking the ad as well as the username of the profile they were viewing at the time. This news could hardly come at a worse time for Facebook, a company that currently faces a privacy backlash potent enough to make the cover of Time Magazine this month.
This entry was posted on Thursday, May 20th, 2010 at 8:12 pm. It is filed under Blog and tagged with Advertising, Facebook, Privacy, Social Networks. You can follow any responses to this entry through the RSS 2.0 feed.
I’m a photographer and producer living in Portland, Oregon. I’m a faculty member at Marylhurst University in Communications teaching marketing, public relations, and popular culture. I’ve been a freelance creative since 2007 and have worked for clients such as HealthNet, Cadence, Teibel, Inc, The Lotus Center, Lorenziano ImageWorks, and the Project Management Institute focusing on crafting messages that help to tell their stories using imagery, language, and design.
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