by Pete Wright
Global ad industry grapples with new spending trends
| Reuters
This is a message from the immediate future for small to medium-sized businesses, too. Big companies are recognizing the power of their own sites and the agility they have in creating content they control, and they’re spending money accordingly. The same can be true for smaller players.
“Technology is enabling companies to communicate in ever more sophisticated ways directly with their customers, while social networks like Facebook and Twitter offer ways for users to multiply the effect of corporate messages.
Chuck Richard, lead analyst at information advisory and research firm Outsell, says companies now spend more than half their online marketing budgets on their own sites. ‘It’s been 50 percent or more for the last three years,’ he says.”
This entry was posted on Thursday, May 13th, 2010 at 12:39 pm. It is filed under Blog and tagged with Advertising, Agency, Content Development, Facebook, Social Media, Social Networks, Twitter. You can follow any responses to this entry through the RSS 2.0 feed.
I’m a photographer and producer living in Portland, Oregon. I’m a faculty member at Marylhurst University in Communications teaching marketing, public relations, and popular culture. I’ve been a freelance creative since 2007 and have worked for clients such as HealthNet, Cadence, Teibel, Inc, The Lotus Center, Lorenziano ImageWorks, and the Project Management Institute focusing on crafting messages that help to tell their stories using imagery, language, and design.
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