by Pete Wright
Here is the first of four pieces I’m working on for Health Net of Oregon. The video was originally part of a four-part series on the communities that Health Net serves through their customers, intended for staggered launch in 2007. Unfortunately, it took far too long to get the four clients lined up to participate, so we were only able to complete this first one on time.
The intent of the project was spot on, however. The company was looking for a way to promote it’s own goodwill. I was — and still am — a staunch believer that the best way to frame goodwill is through the voices of your best customers: guilt by association.
Oregon Humane Society: Health Net Customer Story Part 1 from Pete Wright on Vimeo.
The slow progress on this particular project has been surprising. I’m not sure why it is that so many of the Health Net customers have been so leery to work with us. Whether it’s the “association” with a major health insurance concern that bothers them, or suspiscion that another company would produce this sort of promotion on behalf — and with the financial backing of — a third party, we’ve been through nearly a dozen potential clients who have been tough to nail down to a commitment to participate.
On the flip side, the second film is on Burgerville, and my experience there was fantastic. I’m going to be cutting the piece in the next week or so and will post the film to the Health Net YouTube channel, and eventually to my clips on vimeo.
The third and fourth films we’re working with Keen footwear and SelMet machining. I’m not sure yet what SelMet is all about, but as for Keen, let’s just say I’m crossing my fingers for a few samples to join my collection.
