Public Relations and the Power of Podcasting
The marketing world is abuzz with the notion of blogging and podcasting as tools for greater saturation, visibility, touch, whatnot. We’ve been hasing out some of those concepts around here and I thought I’d take a minute to outline them. I started experimenting with podcasting last month for a public relations course I just wrapped [...]
Apple introduces iPod-purchasing interface into iTunes
We need an iTunes Software Store, iTunes Amazon Store, iTunes eBay Store, and so on, and so on. This interface works because of the trick of the eye — you don’t believe you’re online when you’re in it. The metaphore of your iTunes library allows you to be in the sale without knowing it — just click on an artist in your library and POOF, you can buy more just like that.
Ad Council jumps into Jedi Fray
This is one of those wonderful ads that cuts to the core of what it means to be a dad for me…. As it is, many thanks to the Ad Council for this kind of positive reflection and cinematic genius!
Quake 2 AbSIRD Project
“Quake II AbSIRD is a modification of the standard Quake II rendering engine so that it can create SIRDS instead of normal 3D environments. This means that you can play Quake II just as you normally would (single player, network play, most mods, etc) except all the 3d objects and characters will jump out at you with the full 3D power of SIRDS.”
Well, isn’t this the best news we’ve had all day?
That’s right, all your visions of fright and peril are awash in a warm glow with only a quick brush of love in the back seat…. but none of the other kinds of sex were least stressed, and their blood pressure returned to normal faster than those who’d only masturbated or had non-coital sex.
Marketing in a Barrel
But if all you’re doing with your total market of potential customers is mining for leads to sell toward, valuing them as nothing more than hot qualified voices or wet signatures on an information request form, you’re doing far more damage to your brand than you are developing your business in the long term. Take, for example, radio advertising…. The quality student can no longer see through the wall to the product, and we’re giving our customers this new job: get through the wall of misperception, of pop-ups and poor communication, and you too can have take advantage of the value of the classroom experience we create.
A List Apart: Articles: Web 3.0
Most of the time, I don’t understand him…. If you’re wondering whether it’s OK to keep going to work in the morning and serve your customers with integrity even though you haven’t stumbled on the next Pet Rock, give it a read.
Where do they get it…
Sophie loves it, she’s making some good little friends and the program brings the world to her, right in the playground: everything from the Oregon Zoo’s petting zoo program to the Children’s Museum…. They write it, the bring things to school that begin with that letter, etc, then they bring homework that consists of tracing pages full of dashed glyphs of that letter for them to trace.
Smart. Seth Smart: “People don’t care, certainly not about marketers.”
This is good stuff.The Myth of the Product Adoption LifecycleOne of the giant insights of the new marketing is that the only way to introduce a new idea is to move across the curve. Sell to the little tail, they tell the next group, which passes the word on to the mass market. That’s why the little tiny green tail is so valuable… these are the people who are listening, these are the people who will become your marketing force.So, where’s the myth?The myth is that marketers think these people actually care.People don’t care, certainly not about marketers.